Information Technology Reference
In-Depth Information
100
75
50
40%
30%
30%
20%
25
10%
0
Right from
the Folder
Left from
the Folder
Below the
Folder
Above the
Folder
Other
FIGURE 8.46
Preference of the folder attribute position in the Czech sample.
44) On a website, which way of presenting information would you prefer?
Chinese
Hypothesis.
Long textual pages are considered more useful than texts on more screens, because
the former contain all the information in one place (show more context).
Results summary.
The majority of the respondents (67%) opted for shorter pages with lower context.
Although shorter pages were preferred for information retrieval, they are not so com-
mon because of technical limitations of the network (single pages load quicker, even
if they are longer). The reasons for choosing shorter pages were that the users do
not need to go through much information, do not need to scroll, and do not feel tired
or uncomfortable when browsing. Longer pages accounted for a far smaller amount
(25%). The reasons for choosing them were that the users have a better overview of
the content of the page and the quick loading feels smoother. (See Figure 8.47.)
Other 10.0%
Longer pages
(more context) 25.0%
Pages spread across more
screens (less context)
65.0%
FIGURE 8.47
Preference of textual presentation in the Chinese sample.
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