Information Technology Reference
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Background 45.0%
Foreground 55.0%
(a) Chinese respondents
Foreground 30.0%
Background 70.0%
(b) Czech respondents
FIGURE 8.38 Preference of color placement.
35) On a screen, which color placement is more important to you?
Chinese
Hypotheses.
Background color is more important than foreground color.
Users would notice the UI context (e.g., background) first.
Results summary.
A slight majority of respondents (55%) chose the foreground color over the back-
ground color. The prevalent reasoning was that the foreground contains the most
important information and it is thus in the center of attention. However, the back-
ground color is important in that it sets a general framing regarding the theme of the
website or the mood or atmosphere it seeks to convey. (See Figure 8.38(a).)
Czech
Results summary.
A vast majority of the respondents (70%) found the background color placement to
be more important. The importance, however, is grounded in the legibility of the
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