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Lighter 5.0%
No preference 15.0%
Darker 5.0%
Dark 20.0%
Light 55.0%
(a) Chinese respondents
Other 5.0%
No preference 15.0%
Lighter 35.0%
Dark 20.0%
Light 25.0%
(b) Czech respondents
FIGURE 8.36 Preference of color chroma.
Results summary.
The majority of the responses was split in three colors: black (25%), blue (20%), and
lime (20%). According to the respondents, black would be clear enough and match
other colors well. Blue was chosen not only for practical reasons (good match with
other colors), but people expressed positive emotions towards it (they liked it), and
they were also used to it from websites they would visit. Lime was found to be light,
comfortable, clear, fresh, and to have a good influence on mood. (See Figure 8.37(a).)
Czech
Results summary.
The largest group of the respondents chose black (25%) for their preferred foreground
color, followed by white and navy (both 15%). Black makes for a good contrast, and
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