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Blue 10.0%
White 25.0%
Aqua 15.0%
Green 5.0%
Silver 10.0%
Lime 10.0%
Gray 5.0%
Olive 5.0%
Yellow 5.0%
Black 10.0%
(a) Chinese respondents
Purple 5.0%
Blue 5.0%
White 30.0%
Teal 15.0%
Aqua 15.0%
Silver 15.0%
Green 5.0%
Yellow 5.0%
Red 5.0%
(b) Czech respondents
FIGURE 8.35
Preference of background color.
Czech
Results summary.
The largest group (30%) selected white as their choice for a background. The reasons
were high contrast with black text, but also good combination with other colors.
Aqua, teal, and silver came all second (15%). Aqua was found to be optimistic,
comfortable, and well readable; teal and silver were only thought of in combination
with other colors. (See Figure 8.35(b).)
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