Information Technology Reference
In-Depth Information
TABLE 8.2
Shape Preferences in the Czech Sample
Square/Straight (16)
Divider 60
Window 10
Icon 10
Rounded (13)
Divider 0
Window 40
Icon 25
Radius (31)
Divider 40
Window 50
Icon 65
are sympathetic and organic. Fully rounded or square/straight shapes were almost
even with 27% and 22%. From the rounded set, windows were the most favorite
(62%). Rounded windows were found to be soft, but still fully intelligible. From the
square/straight set, dividers lead with 75%. Straight dividers were found to be clear
and to counterbalance the other elements. (See Table 8.2.)
Discussion/conclusion.
Both the hypotheses were fully supported by the results. No significant differences
were found between both of the tested groups.
30) If you designed a website, would you make it look similar to a well-known
one?
Chinese
Hypothesis.
Copied elements are better perceived than original elements.
Results summary.
Most of the respondents (55% + 5%) would design a website looking similar to
well-known ones. The main reasons would be familiarity with the way the content
is presented on a layout gained from experience. The users stressed the convenience
of such an approach, because it builds on proven design principles, thus saving time
in finding the right information. Websites should differ between one another rather
through content. (See Figure 8.34(a).)
On the other hand, 35% of the respondents disagreed: In websites they would look
for interesting, inspiring, unique, or even breakthrough designs. The reasons for this
would be to evolve the current design and to have the websites cater to the user's
needs. Also, a preference for simple, uncluttered UI was cited.
Czech
Results summary.
Most of the respondents (55% + 5%) would design a website looking similar to
well-known ones. The main reasons were familiarity with the way the content is
presented on a layout gained from experience. The users stressed the convenience of
such an approach because it builds on proven design principles, but also fear from
the unknown. Users would prefer similar websites. On the other hand, 20% of the
respondents disagreed: In websites they would look for original, novel designs. Also,
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