Information Technology Reference
In-Depth Information
Layout 5.0%
Background 10.0%
Title 35.0%
Image 50.0%
(a) Chinese respondents
Other... 10.0%
Title 15.0%
Layout 30.0%
Image 30.0%
Background 10.0%
Text 5.0%
(b) Czech respondents
FIGURE 8.22
Kind of the first attractor on the matrix.
confirmed by the data. On the other hand, image gained the most votes both in the Chi-
nese and Czech samples and title came second. However, Czech respondents favored
layout (it shared the first position together with images), whereas for the Chinese
respondents layout was the least important.
25) Which layout do you like the most?
For this question, we tested the layouts presented in Figure 8.23.
Chinese
Hypotheses.
•
A central composition is regarded more aesthetically pleasing than triptych
composition.
Search WWH ::
Custom Search