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Top left 30.0%
Middle center 45.0%
Top center 15.0%
Middle left 10.0%
(a) Chinese respondents
Top left 15.0%
Middle center 45.0%
Top center 35.0%
Top right 5.0%
(b) Czech respondents
FIGURE 8.21
Placement of the first attractor on the matrix.
Results summary.
Most often, respondents would pay attention to the middle center of the screen (45%).
Because of this habit the user would look there for the most important or new infor-
mation. Top left came second (30%), the reason being that this is the starting point
when scanning and reading the screen. (See Figure 8.21(a).)
Czech
Results summary.
The first place the Czech respondents noticed was middle center (45%), followed by
top center (35%), and top left (15%). Middle center was a clear favorite, because it
usually holds the main information. Also, the eye is attracted to the golden section of
the screen, which is located between the first and second row, and the first and second
column of the matrix. Top center was preferred mostly because of a habitual placement
of navigational elements. Top left was chosen because of the reading direction, and
incoming e-mail and logos are usually located here. (See Figure 8.21(b).)
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