Case Study: Cross-Cultural Preference of UI Language Components, Cultural Markers - Cross-Cultural Human-Computer Interaction and User Experience Design - page 93

Weekly 20.0%
Daily 80.0%
(a) Chinese respondents
Less often 5.0%
Monthly 10.0%
Daily 55.0%
Weekly 30.0%
(b) Czech respondents
FIGURE 8.6 Applications usage frequency.
11) Why?
Results summary.
The main motivations for using the applications were: simplicity, speed, ease of use,
features, and low cost.
12) How often do you use it?
Results summary.
80% of the Chinese respondents used the applications daily, 20% weekly. However,
only 55% of the Czech respondents used the applications daily, and 30% weekly. (See
Figure 8.6.)
13) What is your favorite website?
Results summary.
The most popular websites for Chinese respondents were Renren social networking
(40%) and Sina social networking and news (20%). Google search, Taobao shopping,