Information Technology Reference
In-Depth Information
•
Later
on,
the
data
was
translated
into
English
for
analysis
and
presentation.
7.1.1
P
HASES OF RESEARCH
•
Defined research
questions
•
Defined
hypotheses
about the Chinese users
•
Built a
questionnaire
of
50 questions for user interviews using an online
reporting tool (
surveygizmo.com
)
•
Wrote a recruiting
screener
and set up an online recruiting form
•
Wrote a recruiting
letter
and distributed it through social networks and e-
mail conferences
•
Interviewed
40 respondents
∼
The respondents of our pilot study were screened according the following param-
eters:
•
Born and raised in China/Czech Republic
•
Belong to the Chinese/Czech culture (have Chinese/ Czech parents/mother
tongue)
•
Evenly split between males and females
•
Evenly split between bachelor's and master's students
•
Evenly split between living in large cities and the countryside
•
Have different computer knowledge levels
•
Have different English language levels
The results of the screener are contained in the ”personal” section of the question-
naire.
7.1.2
I
NITIAL QUESTIONS
We started with the following list of research questions:
Q1: How does the level of English language proficiency alter the perception of
UI/task structure?
Q2: How does the level of knowledge of computer use alter expectations from
the UI interaction?
Q3: What are the language (and/or cultural) particularities that help or hinder
successful user interaction?
Given the limited scope of the pilot study, we focused on the latter question, and
revised the questions as follows:
Q1: Can we construct a set of design guidelines for Chinese users from what
we know about the East/West differences?
Q2: Are there any culture-specific HCI/UX patterns to consider?
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