Information Technology Reference
In-Depth Information
Fig. 6.
Architecture of an intelligent E-shop
5.2.1 The Data
The data are the server log, the history list and the user data obtained by the
registration component. The server log contains data described in Sect. 3.1. Data for
the history list are collected by an observation component which is installed in the
browser on the client site when the user is visiting the website. These observation
components observe actions of the user on the internet pages
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.
5.2.2 User Models
Different user models are contained in our architecture: the individual user model, the
short-term user model, and the long-term user model.
The individual user model can be obtained by setting up electronic user profiles. The
users needs and preferences can be collected by a questionnaire
when the
user is entering the website or by accessing electronic profiles which can be accessed
from the browser of the client site
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. Theses profiles can be stored in a knowledge
repository as individual user profile and each time the user visits the web site and
identifies himself it can be used to present the user the content depending from his
preferences and the used hardware and software facilities.
To fill out forms or questionnaires requires considerable user effort and the
cooperation of the user. Since not every user likes to give out information about
himself therefore, it should be possible to categorize the users into several user
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