Sequence Rules for Web Clickstream Analysis - Advances in Data Mining - page 6

Table 3. Results from the cluster analysis.

Cluster N. records Variable Cluster average Total average

1 8802 Clicks 8 10

Length 6 minutes 10 minutes

Start h. 18 h. 14

Purchase 0.034 0.072

2 2859 Clicks 22 10

Length 17 minutes 10 minutes

Start h. 15 h. 14

Purchase 0.241 0.072

3 1240 Clicks 18 10

Length 59 minutes 10 minutes

Start h. 13 h. 14

Purchase 0.194 0.072

4 9251 Clicks 8 10

Length 6 minutes 10 minutes

Start h. 10 h. 14

Purchase 0.039 0.072