Bus and Coach Tourism - Slow Travel and Tourism - page 157

Table 8.1 Shropshire Hills Shuttle passenger numbers

Passenger numbers

2004 2005 2006 2007 2008 2009

Long Mynd Shuttle 1858 1451 2834 3787 3185 6192*

Stiperstones Shuttle 984 941 2139 2572 2069

Secret Hills Shuttle 424 801 1166 1608 1582 1931

Total 3266 3193 6139 7867 6836 8123

*Data for Long Mynd and Stiperstones Shuttles combined in 2009
Source: The Shropshire Hills AONB, 2009

include frequency (hourly on the two main routes), driver interaction with pas-
sengers, and driving that facilitates passenger comfort. Services can be
designed to encourage engagement between residents and tourists, and at the
same time be integrated with the aspirations of local attractions and places of
interest. A final lesson to be learnt is the importance of partnership in terms
of financial support (as the service does not break even), commitment and
skills. The service is not described as a 'slow travel' product, yet is an ideal
example of this form of travel experience as it meanders through quiet lanes
so passengers can enjoy superb countryside in a relaxed way and without
recourse to a car.