Travel Reference
In-Depth Information
Case study: the Shropshire Hills Shuttle, UK
The Shropshire Hills Area of Outstanding Natural Beauty (AONB) is located
in the English West Midlands (see Figure 8.1). It covers 804 square km of
sparsely populated landscape, featuring hill country, rolling farmland and
wooded river valleys. The AONB (2009) has a management plan which sets
out its aims and objectives, which can be summarized as follows:
•
Value, conserve and enhance (conserving habitats and heritage).
•
Encourage a thriving countryside (land management and sustainable com-
munities).
•
Shift to low-carbon (mitigation of climate change).
•
Adapting to the future: working alongside nature (landscape scale conser-
vation; social and economic adaptation).
•
Helping people connect with the AONB (awareness, enjoyment and
adaptation).
Within this context, it seeks to maintain opportunities for residents and visi-
tors to minimize travel, and to seek alternatives to the car to explore the
landscape, villages and towns of the area. The approach is very much about
slow travel.
Figure 8.1
Location of the Shropshire Hills AONB, UK
