Intentional Alignment and Interoperability in Inter-Organization Information Systems - Intentional Perspectives on Information Systems Engineering - page 107

Assure price and
service

Minimize
material types

Assure supplier Assure Market

Obtain at good
price

Ensure quality
material

Ensure timely
delivery

Fig. 7 Intentional alignment of user organization with supply chain

Now consider the supplier organization as in Fig. 4. The root goal Maximize
profits prima facie does not seem to belong to the supply chain goal hierarchy.
However, when viewing its decomposition, we find that Capture large market share
and Deliver quality systems are both relevant to Assure Market of Fig. 6. This organi-
zation has to assure its own suppliers of parts. Therefore, the sub goal Obtain quality
parts is relevant to Assure supplier . Maintain profitability is an internal goal of the
supplier organization and does not really form part of the supply chain. Alignment
of goals of the supplier organization with supply chain goals is shown in Fig. 8.
Lastly, consider the component supplier. Alignment of its goals with those of
supply chain goals is shown in Fig. 9. The retailer is looking to assure its market
and the sub goals Stock parts of all specifications , Stock parts of different quality ,
and Do delivery at customer site can all be treated as sub goals of Assure market .

Assure price and
service

Minimize
material types

Assure supplier Assure Market

Obtain quality
parts

Capture large
market share

Deliver quality
systems

Fig. 8 Intentional alignment of supplier organization with supply chain