Information Technology Reference
In-Depth Information
Group1
Group 2
touch&select
In control
Secure
Secure
badge
Fast
Modern
pin code
badge
Personal
touch
In control
touch&select
pin code
Fast
Touch
scroll list
Good in
privacy
Easy to learn
scroll list
direct print
direct print
Group 3
Group 4
Group 5
touch&select
touch&select
touch
badge
Secure
Secure
touch&select
badge
Modern
Secure
Personal
In control
In control
Fast
badge
In control
Environmetal
friendly
pin code
touch
Fast
touch
pin code
Easy to learn
Good in privacy
Reliable
direct print
Reliable
direct print
scroll list
scroll list
pin code
scroll list
direct print
Fig. 2.6
Perceptual maps for groups 1 to 5. The light vectors represent individual preferences,
while the other vectors represent the most significant attributes.
4 perceive relatively strong differences also between TouchToPrint and Badge. All
three groups think that Badge provides more control in the interaction than Touch-
ToPrint. Further, Group 4 perceives Badge as more secure than TouchToPrint while
Group 2 perceives a tradeoff in TouchToPrint which is the capturing of personal bio-
metric data (i.e. privacy) and Group 3 has concerns about the reliability of Touch-
ToPrint due to the novelty of the technology.
2.6.3.3
Inferring Users' Values
By relating perceived attributes to individual preferences one can infer priorities
existing in users' values as indicated within this limited set of products. One can
note that for individuals in group 1,
secure
and
fast
are the most important product
qualities influencing their preference judgment, while participants in group 3 value
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