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Ta b l e 6 . 4 Concepts relating to product features derived from the analysis of the 329 narra-
tives along with examples of coded data. Inclusion of subordinate concepts is denoted through
brackets.
Concept
Individual terms
Interaction
[Sensors], [Interactive widgets]
Sensors
accelerometer, proximity, sensor, rotation, guitar
Interactive widgets
interact, button, top bar, finger, scroll, touch screen, zoom,
rotation, double-touch, sketch, draw, navigate
Hard components
[Packaging], [Form], [Battery]
Packaging
packaging, case
Fo r m
form, color
Battery
battery
Interface
interface, menu, folder
Synchronization
sync, computer, laptop
Installation
[Language], [Install], [Connectivity], [Contactlist]
Language
language, english, dutch, dictionary
Install
install, configure, volume
Connectivity
WiFi, wi-fi, wifi, WIFI, wlan, wireless, network, bluetooth,
blue tooth
Contactlist
contact
Apps
[Note], [Calendar], [Alarm], [Games], [Photo], [Calcula-
tor], [Internet], [Video], [Communication]
Note
note, todo, To-Do, to-do
Calendar
calendar, appointment
Alarm
alarm
Games
game
Photo
photo, picture, camera, webcam
Calculator
calculator
Internet
internet, safari, brows, web
Video
video, youtube, movie
Communication
[Instant messaging], [Email]
Instant messaging
sms, chat, messenger, facebook
Email
email
Audio
[Ringtone], [Music]
Ringtone
ringtone
Music
piano, equalizer, album, song, ipod, itunes
further analysis. For this dataset, narratives in the lower end of the graph (5%) with
less than 24 words were excluded from further analysis, resulting in a total of 329
narratives.
6.4.2
Concept Analysis
The first approach used the procedure proposed in this chapter for the analysis of
the 329 narratives. This analysis resulted in a total of 26 concepts referring to 539
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