Travel Reference
In-Depth Information
Shopping
20
NuoMi
FASHION
This Shanghai-based label seems to do everything right: gorgeous dresses made from or-
ganic cotton, silk and bamboo, eye-catching jewellery fashioned from recycled materials, a
sustainable business plan that gives back to the community and even an irresistible line of
kids' clothes.
(
www.nuomishanghai.com
;
196 Xinle Rd;
Changshu Rd)
Understand
Seduction & the City
Shanghai owes its reputation as the most fashionable city in China to the calendar poster, whose print runs once
numbered in the tens of millions and whose distribution reached from China's interior to Southeast Asia. The ba-
sic idea behind the poster was to associate a product with an attractive woman, to encourage subconscious desire
and consumption. Not only did calendar posters introduce new products to Chinese everywhere but also their por-
trayal of Shanghai women - wearing make-up and stylish clothing, smoking cigarettes and surrounded by foreign
goods - set the standard for modern fashion that many Chinese women would dream of for decades.
21
XinleLu.com
Local style mavens
XinleLu.com
have finally ventured out into the offline world with this
original showroom, displaying the best of their handpicked bags, shoes and dresses from
local designers. Also sharing the space is vintage specialist William the Beekeeper.
(
www.xinlelu.com
;
87 Wuyuan Rd;
FASHION
noon-10pm Tue-Sun;
Changshu Rd)
