Information Technology Reference
In-Depth Information
1. Searchability.
2. Accessibility.
3. Identity.
4. Credibility.
5. Coverage.
6. Novelty.
7. Reading.
8. Manipulation.
9. Action.
10. Resources.
1. Legality.
2. Accessibility and Visibility.
3. Composition.
4. Integration and Innovation.
5. Adequacy and effectiveness.
Fig. 10.3
Levels and criteria to evaluate the quality of web communication (Gómez-Diago
2004
,
2005
)
According to the investigators, 'until communication research begins to focus on
the communicative behaviour rather than on the varied effects of communication in
other behaviours, a consistent discipline of communication may not emerge'.
By approaching communication as something which is designed, we are apply-
ing the design concept in a way that enables to study the social world from the point
of view of communication (Gómez-Diago
2013b
). From this perspective, we con-
ducted research oriented to propose and defi ne through item criteria to evaluate the
quality of the communication performed by websites (Gómez-Diago
2004
,
2005
).
By analysing the features of the websites in hundreds of checklists proposed by
libraries and by web festivals, we established fi ve levels to evaluate the quality of
websites which integrated issues that referred to content, to design and to technol-
ogy. From these levels, we proposed ten criteria to evaluate the quality of web com-
munication (see Fig.
10.3
).
As we saw on the checklists studied and published by libraries to evaluate the quality of
information web, credibility is a mainstream concept applied to determinate the quality of
a website. By ordering all the elements proposed by the checklists studied, we reached to
propose three criteria to determinate the quality of a website: sources, critics and relation-
ship with advertisement. (see Fig.
10.4
) Some of the items included in each of these criteria
can be also applied to evaluate the credibility of a crowdfunding platform. This is the case
of the items covered by the criteria named “critics”: linked by websites of reference, testi-
monials and awards. These three items are related to the support that others give to a any
website or to an online crowdfunding platform. They are very important to get more users.
Both, testimonials and awards are items which can also be applied to any creative product
in the physical context but on the Cyberspace testimonials are not made by famous people
as happen in TV commercials. Users publish their comments about products, services,
etcetera in the several range of platforms available, contributing to the “collective intelli-
gence”; based on the users sharing their experiences to have more knowledge.
The approach presented is intended to analyse how communicative elements
work for a certain purpose. We consider credibility, trust and engagement as depen-
dent variables. From this perspective, we will be identifying the features and
