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her proposal for the programmer, she was inspired by other games, for example,
Mario Bros. Again, the presence of culture is undeniable; the designer not only
integrates the work of their peers to be compatible with her own but also a cultural
product on the market (Connery
2010
).
8.4.4.2
The Art Director
Let's now consider the contributions of the art director, as she explained in the radio
interview.
Fragment 9. Collective art: art uninspired and freehand
Local radio interview. 2013 05 25
Radio broadcaster: (…) what about the art director? Because I think it's you who were in charge
of how the game looks like.
Art director: Yeah, more or less.
Art director: Well, all together, a little bit.
Radio broadcaster: Why did you choose this look for the game? It reminded me a little of some
Japanese drawings.
(…)
Art director: No, the truth is that I started at home picking up a piece of paper and starting to
draw with a set square, compass…. I didn't look at any other drawings for inspiration.
This student brings us two messages showing the potential importance in the
game production process of both individual and collective creation (John-Steiner
1985
/1997). First, the student recognizes that there is some collective work involved;
perhaps, she refers to the ideas that helped her to generate her drawings from the
group dialogues with peers or to the story they had previously built together. On the
other hand, she refers to the result of her own creation, the product to be integrated
into the whole game. Interestingly, according to her words, she was not inspired by
other artworks; she just mentions the tools she was using. Figure
8.7
includes a
sample of her characters as they were integrated in the overall context of the game.
8.4.4.3
The Sound Director
We will now see the sound director's interpretation. He also refers to creative activ-
ity in an individual and collective context (Sawyer
2010
).
Fragment 10. Downloading and editing sound
Local radio interview. 2013 05 25
Audio manager: Well, I had the task of adding music in the background….
Radio broadcaster: Yes, did you add music?
Audio manager: I had to get into a Web page, obviously, to download sounds without copyright.
Radio broadcaster: Very good.
