Environmental Engineering Reference
In-Depth Information
If, like me, you're an innovator or early adopter, there are lots of reasons to feel apprehensive
these days. But there is too much at stake to indulge in the luxury of cynicism. Our job is to keep
coming up with convincing, well-reasoned, and well-documented arguments for change; attractive
PR messages; a compelling new paradigm; and impressive demonstration projects—while oppos-
ing further fossil fuel extraction, new roads, and other things that lead toward ecological peril. And
we must do it all with as much commitment and vigor as we would if the fate of the world depended
on it.
As far as I can tell, it does.
— NOVEMBER 2013
