Image Processing Reference
In-Depth Information
Now What?
Once your project is complete, you will mostly likely want to share it with
others and let the film develop a life of its own. It is rare to sit back and let
the film capture its own audience. You have to promote it and expose it, then
the snowball can start to roll. If you had a particular audience in mind when
you created your film idea, then that starts to focus your postproduction
marketing. There are many venues these days and lots of competition for
those venues, so it is important to be more targeted about where you want
your film to flourish. Many filmmakers are more than happy to immediately
post their original work to the web. The exposure they get on the web can
be far better than any other approach. Film festivals are another means
of exposure. They are not always easy to get into, and they often have
application fees. European festivals tend not to have fees, but festivals in
the United States usually have fees. They can elevate the perception of your
film, because they are juried. Taking this route requires some research and
good choices. Commissioned work already has its audience and special
requirements, but there can be some wonderful creativity and freedom in
this form. This might include commercials, informational and educational
formats, or even music videos. Finally, some filmmakers are creating and
producing strictly for themselves, often in an experimental mode; and
they may not care if many people see these experiments. Since they are
filmmakers, I imagine that they do want an audience, but it may be in a more
untraditional film venue, like a gallery, a nightclub, or an exclusive screening
at an event.
The bottom line is that you do whatever you can to help your film find
an audience, and sometimes, that approach takes unexpected turns and
directions. Several of the artists I cited in this topic made the comments that
follow:
“The BBC brought Monty Python to the world—we never thought of an
intended audience—and I tagged along. Now we just market recycled
Python. People still buy.”
Terry Gilliam
“Mostly, when I create a short or an independent work I'm not trying to
market it. I make it because I want to or I want to share a story or a feeling.
Or honestly, I often want to try a new technique or am bored and want to
create.“
Lindsay Berkebile
“We choose a song that we like and inspires us with visual ideas or a story.
We believe that if you do something that you like, other people will like it,
too. Then, the profitable work will come.”
Yuval Nathan
Search WWH ::
Custom Search