Agriculture Reference
In-Depth Information
50
45
40
35
30
26%
26%
25
19%
20
15%
14%
15
10
5
0
A Great Deal
A Lot
Some
A Little
Nothing
Figure 19.1.
How much Americans heard or read about the spinach recall.
Note:
N = 1,200. Those who had heard “nothing” include those who reported being un-
aware of the recall.
on how the contamination happened, what products had been affected, and when the
problem might end.
Figure 19.2 shows that the majority of respondents who were aware of the spinach
recall reported that they had fi rst learned about it through television broadcasts (71%).
One-twelfth (8%) reported that they had fi rst heard about the recall from another
person. The remainder said that they fi rst learned about the recall from the radio or
through the newspaper or Internet.
Although only a small portion of the population reported that they had
fi rst
heard
about the recall from someone else, 84% of the respondents who had been aware of
the recall said they had talked with others about it at some point. Nearly one-third
(31%) reported they had engaged in conversations about the recall “frequently” or
“occasionally”; one-quarter (25%) reported they had discussed the recall “a few times”
and 29% said they did so “once or twice.” Thus, only 16% reported having never
discussed the spinach recall with someone else.
Overall, most of the respondents (59%) indicated that they had been interested in
stories about the spinach recall. Moreover, 44% agreed that they had “closely followed
news stories about the spinach recall,” 23% agreed that they had “watched the news
specifi cally to hear about the recall,” and 12% reported that they had “searched on the
Internet to fi nd more information about the spinach recall.”
