Database Reference
In-Depth Information
But wait, there's more! How will the product be priced? Will it be given away, and
revenue made on server licenses? Will there be volume license arrangements available?
Apple has just recently added the ability to do custom volume deals with companies,
so this may be something you need to discuss with your fulfillment team. What kind
of sales reports will they want out of iTunes Connect? Where do the checks from Apple
need to go? Make sure that you're all on the same page regarding the logistics of selling
via iTunes.
Bonus Considerations
If you haven't run out of hours in the day yet, go talk to the User Experience and UI
Design team that will be working with you. Make sure than have looked at Apple's UX
guidelines, so they are familiar with the look and feel Apple expects in their apps.
Also, you're going to need to discuss graphic assets with them. Depending on which
devices you plan to deploy on, you may need as many as four different resolutions of
each image, and almost always need at least normal and 2X versions. Make sure that
they know about the iOS naming conventions for the various resolutions of images, so
they will name them correctly to begin with.
Things to Worry About a Month Before Launch
By now, your application should be pretty close to code freeze. That's because you're
not a month before launch, you're two weeks before launch. That other two weeks is
the time you should budget for the final version of the app to get reviewed by Apple,
potentially rejected once for something weird, and put through the sausage grinder a
second time.
Obviously, if you're not wedded to a specific shipping date, you can be a little more
relaxed about things. But if you need to have the app ready to go on a specific date to,
say, dovetail with press releases and a marketing campaign, it would be really good to
have the app ready.
Apple will, under extraordinary circumstances, expedite reviews. We had to go to that
well once, when the test server we had provisioned for Apple to test against went down
right before they tried to test it, leading to a bounced review. But it's not a well
you want to draw from every time you do a release, so careful planning is highly
recommended.
Get a Binary into Review
If you haven't done so yet, upload a binary into iTunes Connect and start a review on
it. You can have a binary reviewed without putting it up for sale, so this is a good first
chance to make sure there are no problems waiting for you down the road. Of course,
the app better work, not crash, etc., or it will get bounced. Frankly, if your app is still
