Textual Genre Analysis and Identification - Ambient Intelligence for Scientific Discovery - page 145

Fig. 3. A “Business Prospects” Journalistic Piece (Not 30) in DocuScope.
rhetorician. Does DocuScope have anything to tell rhetoricians once the texts
are in hand? To answer this, we have to look more closely at the specific string
classes used in the analysis and what those classes tells us about the underlying
language and culture of tech reviews and the other journalistic pieces with which
they were compared.
As Table 4 indicates, five string classes strongly distinguished these other
journalistic pieces from tech reviews - Quotation (+4.125), Citation, (+8.067)
CommonAuthorities (+5.294), Example (+11.161), and PastEvents (4.684). All
of these point to a group of journalistic pieces that dealt with the business of
technology com-panies or their products. Figure 3 shows an excerpt from one of
these as viewed within DocuScope.
Here we see in DocuScope the kinds of phasing that is characteristic of a
journalistic piece. To begin with, like many journalistic pieces, especially in the
business press, evidence is presented in the form of quotations from cited au-
thorities. In this piece, for instance, Alan Young, vice-president of Citigroup's
electronic commerce unit, is cited with a quote about empowering Citigroup's
customers:
“I think people will access their bank accounts using a mobile phone
just as readily as they would use an ATM or PC,” said Alan Young, vice
president of access devices and distribution technologies at e-Citi, Citi-
group's electronic-commerce unit. “Our goal is to empower the customer
to choose how he or she interacts with us.”