Environmental Engineering Reference
In-Depth Information
suggested here promises to make environmental
standardization for sustainability more certain,
attracting venture capital and other financing of
the key research needed to develop technologies
and processes and compliant product production
capacity essential to the improvement of envi-
ronmental quality.
choices that may favor or disfavor international
regions, particular nations, industries, firms, and
other identifiable groups.
REFERENCES
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CONCLUSION
There is very significant experience with the public
policy conflict over de jure governmental stan-
dards controlling environmental emissions. No
similar understanding exists about the large range
of other environmental standardization activities.
If political pressures continue or increase to control
environmental quality, these de jure standards can
be expected to remain as the predominant driver
for most business models to attain sustainability.
However, standards are much more pervasive
over a wide range of environmental matters as
demonstrated in this chapter. Any traditional focus
on de jure governmental emissions limitations will
ignore large areas of business opportunity for green
business models where standardization controls
product design, use and conformity assessment.
The areas of anticipatory standards defining tech-
nologies embodied in a wide range of products
provide opportunities for SDA participation that
would signal impending lucrative business models.
Similarly, participation in standardization address-
ing conformity assessment provides numerous
unique opportunities. Success in financing and
deploying business models requires a strategic
understanding of standardization and may suggest
more active participation in a wide range of SDA
directly impacting environmentalism. Standards
and their underlying development processes are
emerging from obscurity because they impact
economic activity, are decreasingly viewed as
technically objective matters, are increasingly
viewed as arbitrary design choices from among
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