Environmental Engineering Reference
In-Depth Information
Figure 2. Overview of environmental actions undertaken by Quiksilver and Ripcurl
A second axis of the environmental policy was
to foresee environmental impacts at the process
level. In 2005, Ripcurl Europe was approached
by the European Surf industry manufacturers as-
sociation (Eurosima) and ADEME 7 to undertake
an environmental diagnosis. It led to implement
an Environmental Management System (EMS) in
line with ISO 14001 standard with impacts both at
administrative and production level. An illustrative
case is the changes that were implemented on the
logistic chain. At the launch of a new collection,
all products are usually transported by airplanes.
An analysis of volumes actually merchandised on
the short-term led to reduce the volumes imported
by airplanes and to restrict them to the short-term
requirements. The rest was shipped, leading to an
overall improvement of CO 2 -related emissions.
Ripcurl also undertook more symbolic actions
with impacts at the corporate level. Whereas the
related environmental improvements are all rela-
tive, it provides the occasion for the company
to be consistent between its “green strategy”
formulation and declination.
A summary of some key actions undertaken
by the outdoor sportswear companies is presented
in Figure 2.
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