Environmental Engineering Reference
In-Depth Information
REFERENCES
Second, the Green IT strategy is path-depen-
dent; that is, prior strategies adopted by a firm in
the past will determine the strategies chosen by a
firm in the present. This outcome is consistent with
the resource-based view theory (Barney, 1991)
and its extension (Hart, 1995) as well. According
to prior research, competitive advantage develops
over a period of time and closely reflects decisions
made by the organization concerning resource
acquisition and deployment (Ravichandran and
Lertwongsatien, 2005). Our proposed model also
suggests that sustainable competitive advantage
is the consequence of a firm's long-term commit-
ment to environmental issues, and can only be
achieved by a firm with sufficient IT resources
and capabilities.
This study also calls for further research to
strengthen the conceptual model. Firstly, empiri-
cal research will be necessary to verify the model
proposed herein. Because such an approach is
necessary from real-sustainability actions at an
organizational level, researchers should con-
sider conducting a model-based case-comparative
study. Secondly, the propositions presented in
this paper were based on a theoretical perspec-
tive; thus, they should be validated via direct
observation in the field of green IT. Thirdly, even
though in an actual market situation, some com-
panies have implemented green IT quite well, this
process remains somewhat rife with ambiguity.
Both academics' and practitioners' perspectives
are required to determine how companies tackle
Green IT challenges, and also how these issues
are institutionalized into and incorporated with
business strategies. Finally, owing to the dearth
of research thus far into Green IT theory from
the IS perspective, we also pose a challenge to
researchers in this field to enhance and establish
the current body of knowledge regarding the Green
IT strategic concept.
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