Environmental Engineering Reference
In-Depth Information
Chapter 8
A New Recommendation
for Green IT Strategies:
A Resource-Based Perspective
Yulia Wati
Chosun University, South Korea
Chulmo Koo
Chosun University, South Korea
ABSTRACT
Incorporating the natural environment as a strategic focus has recently been recognized as a possible
source of competitive advantage. In this regard, green IT provides an opportunity for companies to tackle
the environmental issue, and simultaneously serves as a source of competitive advantage. However,
the field of green IT strategy, from the perspective of environmental management, remains limited by
its distinct lack of a theoretical framework and straightforward definitions. In this conceptual study,
we proposed “green IT strategies” based on a resource-based perspective by incorporating modern
institutional theory into a strategic formulation. This chapter conceptualizes three different strategies:
tactical green IT strategy, strategic proactive green IT strategy, and sustained green IT strategy, along
with theory-based propositions for each of the strategies. The chapter also demonstrates that the Green
IT strategy is path-dependent; that is to say, a firm's prior experience and history helps determine its
current strategies. This study also involves a discussion of the development of the theory, the proposed
model, and some possible future research directions.
INTRODUCTION
However, the production, purchase, use, and
disposal of electronic products can also exert
significantly negative environmental impacts
(EPEAT, 2008). This indicates that changes in the
natural environment may be viewed as inevitable
Information Technology (IT) has enabled sig-
nificant improvements in the standard of living.
