Environmental Engineering Reference
In-Depth Information
will be necessary to address this issue by compar-
ing the evaluation results across different business
settings. Finally, our study is only a technique
by which business strategies and IT strategies
are aligned. Among the currently available mea-
surement tools, it is somewhat difficult to judge
which method is superior, since each method has
its own distinctive objectives and characteristics.
This study can be viewed as an advanced step in
the development of IT strategic management tools
designed to enhance the concept of environmental
sustainability.
Aragon-Correa, J. A., & Rubio-Lopez, E. A.
(2007). Proactive corporate environmental
strategies: Myths and misunderstandings.
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Bieker, T. (2003).
Sustainability management
with the balanced scorecard
. Paper presented at
Corporate Sustainability, 5th International Sum-
mer Academy on technology Studies, Deutsch-
landsberg, Austria.
Bremser, W. G., & Chung, Q. B. (2005). A
framework for performance measurement in
the e-business environment.
Electronic Com-
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CONCLUSION
The objectives of the Green IT balanced score-
card are to evaluate technology performance by
integrating environmental aspects effectively,
to investigate both the tangible and intangible
assets of Green IT investment, and to align IT
performance and business performance and trans-
form the results into competitive advantage. The
transformation of existing technology by green
technology is associated with high risk, and thus
must be carefully considered. To address this situ-
ation, our conceptual model should be considered
a systematic set of guidelines to ensure a strategic
alignment of Green IT and to achieve integration
between sustainable business and technology.
This integration concept offers a new possibility
for both practitioners and researchers to translate
their sustainable business strategies into Green
IT actions.
Brewton, J. (2004). How can we use a scorecard
to maximize our CRM performance?
CRM Maga-
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