Environmental Engineering Reference
In-Depth Information
Figure 5. Concept for the Strategic Map of Green IT BSC
perspective may indicate the strategic relevance of
the environmental aspects of technology. For ex-
ample, if Research and Development (R&D) into
Green IT is increased, the amount of technology
pollution/carbon footprint/GHG emissions will
be reduced; this may ultimately lead to improved
customer satisfaction as an enabler of business
value of Green IT projects and revenue growth.
mulating this Green IT BSC as described herein
indicates the manner in which the environmental
issue can be integrated into technology manage-
ment, which can, in turn, be used to support
the decision-making process. The metrics, as a
component of this Green IT BSC, are essential
not only for determining the status of the entity at
the present time, but also for monitoring its risks
associated with conducting business in a dynamic
environment (Srivastava
et al
. 2001).
Furthermore, we have proposed a new struc-
tural model of Green IT BSC, consisting of the
Green IT infrastructure BSC and the Green IT us-
age BSC as the enablers of the Green IT strategic
BSC; this Green IT strategic BSC is an enabler
of sustainable business BSC. For the success-
ful implementation of this scorecard, we have
provided a range of recommendations for both
practitioners and researchers, as follows.
SOLUTIONS AND
RECOMMENDATIONS
In this study, we recommend a relevant strategic
management tool for the evaluation of Green IT
investments from four perspectives (stakehold-
ers' orientation, operational excellence, financial
perspective, and future orientation) derived from
an environmental standpoint. The process of for-
