Environmental Engineering Reference
In-Depth Information
Table 5. Metrics for Stakeholders Orientation
major driver of strategic success, companies must
clearly identify key stakeholder groups (Epstein
and Roy, 2001). However, it should be noted that
a well-prepared organization operating within a
business environment that is insensitive to envi-
ronmental progress will find its financial perfor-
mance lower than it would be if customers, sup-
pliers, and regulators actively supported
environmental advances (Aragon-Correa and
Rubio-Lopez, 2007).
A range of key questions related to stakeholders
and corporate strategies are as follows (Bremser
and Chung, 2005):
Stakeholders Orientation
Perspective
Key Ques-
tion
Does Green IT efficiently support stakehold-
ers' needs?
Objectives Stakeholders Satisfaction
Measures
• Stakeholder satisfaction survey
• Number of stakeholder's complaint
Management of stakeholders' needs
Measures
• Number of meeting with stakeholders
• Number of IT project with SLA
• Level of communication between CIO, CEO,
and key stakeholders
• Capital accessibility
Ethical and legal mitigation
Measures
• The availability of formal environmental
technology procedures
• Number of IT environmental award
• Sustainability performance record
1. Stakeholder satisfaction: Who are the key
stakeholders and what do they need?
2. Strategies: What strategies do we need to
implement to satisfy the wants and needs
of these key stakeholders?
3. Processes: What critical processes are re-
quired if we are to execute these strategies?
4. Capabilities: What capabilities do we need
to operate and enhance these processes?
5. Stakeholder Contribution: What contribu-
tions do we require from our stakeholders
if we are to maintain and develop these
capabilities?
procedures, numbers of IT environmental awards,
and sustainability performance record.
Financial Perspective
Related to stakeholder perspective, Green IT
implementation also contributes to the creation
of costs (tangible and intangible). The financial
perspective of the Green IT balanced-scorecard
indicates the contribution of the implementation of
green technology from a financial perspective. It
represents released business costs and values cre-
ated via Green IT investment. The environmental
dimension can naturally be considered in corpo-
rate sustainability development and is normally
perceived as a cost for firms (Viederman, 1993).
When companies decide to integrate environmen-
tal management into their business processes,
certain resources and capabilities can be exploited
within the organization (Claver
et al.
, 2007). On
the other hand, environmental management has
also been recognized as a significant factor in
determining a firm's economic performance (e.g.
Crissmann, 2000). Thus, managers are faced with
a number of trade-offs, and should recognize both
The objectives of stakeholders' orientations
are stakeholders' satisfaction, measurement of
stakeholders' needs, and ethical and legacy sys-
tems (table 5). Stakeholders' satisfaction can be
measured through surveys of stakeholder satisfac-
tion and the number of stakeholder complaints,
while stakeholders' needs can be evaluated in
terms of numbers of meetings with stakeholders,
numbers of IT projects with SLA (Service Level
Agreement), level of communication between
CIO (Chief Information Officer), CEO (Chief
Executive Officer), and key stakeholders, and
capital accessibility. Finally, ethical and legal
mitigation might be assessed in terms of the
availability of formal environmental technology
