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the platform, whereas OBIA is an application that uses the platform. The
OBIEE+ integrates the components of the tool set to include a service-ori-
ented architecture, data access services, an analytic and calculation infra-
structure, metadata management services, a semantic business model, a
security model and user preferences, and administration tools.
REFERENCES
Brunson, D. 2005. Top 10 trends in business intelligence and data warehousing for 2005
revisited. BeyeNETWORK . http://www.b-eye-network.com/print/969 (accessed
March 15, 2014).
Conference Board. 1988. Calculating competitor action: Combustion Engineering's strat-
egy. Management Briefing: Marketing October-November.
Hruby, F. M. 1989. Missing piece analysis targets the competitor's weakness. Marketing
News 23 (1): 10.
Meyer, H. E. 1987. Real-world intelligence . New York: Grove and Weidenfeld.
Parsaye, K., M. Chignell, S. Khoshafian, and H. Wong. 1989. Intelligent databases: Object-
oriented, deductive hypermedia technologies . Hoboken, NJ: Wiley.
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