Social Business - The CIO's Guide to Oracle Products and Solutions - page 133

at the CIA, managers have held contests for best pages, with prizes such
as free dinners.
Chris Rasmussen, knowledge management officer at the Defense
Department's National Geospatial-Intelligence Agency (NGA), argues
that gimmicks like the Intellipedia shovel, posters, and handbills encour-
age people to use web 2.0 tools like Intellipedia and are effective low-tech
solutions to promote their use. Also, Rasmussen argues that social soft-
ware-based contributions should also be written in an employee's perfor-
mance plan (Walker 2007).

Semantic Web

Tim Berners-Lee, who invented the World Wide Web as well as HTML,
also came up with the idea of the Semantic Web , as shown in Figure 4.10.
The Semantic Web is a synthesis of all corporate and external data—
including results from data mining activities, hypermedia, knowledge
systems, etc.—that use a common interface to make data easily accessible
by all (e.g., suppliers, customers, employees).
The Semantic Web is sometimes called the Defined Web and is the ulti-
mate repository of all content and knowledge on the web. It uses XML
(extensible markup language, a formalized version of HTML) to tag infor-
mation on intranets, extranets, and the Internet.

3D Databases

Distributed
Information
Management

Semantic Web Distributed

Query
Processing

Data Mining

Hypermedia

Knowledge
Systems

FIGURE 4.10
The Semantic Web.