Social Business - The CIO's Guide to Oracle Products and Solutions - page 121

TABLE 4.3
Non-Oracle Social Networking Tools
Social networking Facebook, Friendster, LinkedIn, Ning, Orkut, Bebo, KickApps,

OpenACircle, Vyew, MOLI, Fast Pitch!, Plaxo, Yammer,
EurekaStreams.org, ResearchGate.net

Publishing TypePad, Blogger, Wikipedia, Joomla

Photo sharing Radar.net, SmugMug, Zooomr, Flickr, Picasa, Photobucket,

Twitxr

Audio iTunes, Rhapsody, Podbean, Podcast.com

Video YouTube, Metacafe, Hulu, Viddler, Google Video,

Brightcove

Microblogging Twitxr, Twitter, Plurk

Livecasting SHOUTcast, BlogTalkRadio, TalkShoe, Justin.tv, Live365

Virtual worlds There, Second Life, ViOS, ActiveWorlds

Productivity ReadNotify, Zoho, Zoomerang, Google Docs

Aggregators Digg, Yelp, iGoogle, Reddit, FriendFeed, TiddlyWiki

Rich site summary (RSS) RSS 2.0, Atom, PingShot

Search Technorati, Redlasso, EveryZing, MetaTube, IceRocket,

Google Search

Mobile Jumbuck, CallWave, airG, Jott, Brightkite

Interpersonal WebEx, iChat, Meebo, Acrobat Connect, GoToMeeting,

Skype

issues, and more. Table 4.3 lists some of the more popular non-Oracle
social networking tools in use today.
Bleeding-edge organizations have already figured out how to make
social networking profitable for them. SolarWinds, a network manage-
ment company, built a 25,000-member user community of network
administrators who help each other with various problems. This allows
the company to support a customer base of over 88,000 companies with
just two customer support people. Cisco created employee councils and
shifted decision making down to these levels. The councils are supported
using collaborative technologies. Indeed, Cisco's CEO, John Chambers,
insists that most of the progress made during the past two years has been
because of collaborative and social technologies.
When IBM transformed an intranet into a social network, it provided
each of IBM's 365,000 employees a voice and identity that not only helped
increase effectiveness and productivity, but also helped workers transcend
national cultures (Hathi 2009). IBM uses a variety of social networking
tools. Long before Facebook graduated from college, IBM had created its
own internal social networking site, which they called BluePages. It lists