Database Reference
In-Depth Information
Related Oracle product offerings include:
• Oracle Sales and Marketing Cloud
• Oracle Customer Experience Solutions
• Oracle Social CRM (Customer Resource Management) Applications
• Oracle Beehive Collaboration Server
As you can see, Oracle's applications run the gamut from support-
ing customers to supporting employees, and everyone in between. The
remainder of this chapter will delve into the specifics of social networking
for the IT enterprise so that the reader can get a sense of the usefulness of
the Oracle social product set.
Why Social Networking
The Standish Group's (2009) 2009 CHAOS Report painted a dismal pic-
ture of the state of software development. The Boston, Massachusetts,
research firm surveyed 400 organizations and found a decrease in IT proj-
ect success rates and an increase in IT project failure rates in a short two-
year period. Only 32 percent of surveyed projects were considered to be
successful (i.e., on time, on budget, and with the required functionality
and feature set). Nearly one-quarter of IT projects were considered to be
failures. The rest were considered to be challenged, a euphemism for late,
over budget, or implemented without the full set of promised functions
and features. It should be noted, however, that there are many who dispute
the CHAOS report findings. What is undisputed is that a large number of
projects do fail.
Quite a few things can, and do, go wrong with software development
efforts. McConnell (1996) neatly categorized these, as shown in Table 4.1.
Hyvari (2006) provides an updated view of this, as shown in Table 4.2.
The names may have changed, but the problems remain more or less the
same.
As you can see, there are a host of reasons that can negatively impact
project success, but high up on the list is the human element. Ewusi-
Mensah (2003) states simply that “the software development enterprise is
a purely abstract and conceptual endeavor, and as such places an undue
burden on all the stakeholders to collaborate with a clear vision of what
is to be achieved, how it is to be achieved, and at what cost and in what
time frame.”
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