Geography Reference
In-Depth Information
Table 9.6 Factor structure of consumerism
Factor extracted
Factor 1
Factor 2
Factor 3
Scale items loaded on
8, 11, 12, 14, 15, 16
1, 2, 3, 10, 13, 18
4, 5, 6, 7, 9
Eigenvalue
3.16
2.61
1.28
Factor name (on the basis
of scale items loaded
on each factor)
Structural consumerism
Pleasure-seeking
consumerism
Voluntary
consumerism
Significant variables
making difference
Age
Civic engagement
Age
Religion
Monthly income
Civic engagement
Note : The numbers of the scale items correlate with those used in Table 9.2
Table 9.7 Factor structure of environmentalism
Factor extracted
Factor 1
Factor 2
Factor 3
Scale items loaded on
2, 4, 6, 8, 10, 12
1, 5, 7, 15
9, 11, 13, 14
Eigenvalue
2.83
2.10
1.24
Factor name (on the basis
of scale items loaded
on each factor)
Human dominance
of nature
Destruction of natural
balance
Limits of economic
growth
Significant variables
making difference
Age
Monthly income
Monthly income
Civic engagement
Residential area
Note : The numbers of the scale items correlate with those used in Table 9.3
Table 9.8 Factor structure of environmental behavior
Factor extracted
Factor 1
Factor 2
Scale items loaded on
4, 5, 7, 8, 10, 11, 12
1, 2, 3, 6, 9
Eigenvalue
3.79
1.70
Factor name (on the basis of scale
items loaded on each factor)
General control
of consumption
Energy-saving behavior
Significant variables making
difference
Age
Religion
Monthly income
Note : The numbers of the scale items correlate with those used in Table 9.4
Age
Religion
Monthly income
Tables 9.6 - 9.8 show the results of the principal components analysis for consumerism,
environmentalism, and environmental behavior, respectively.
As is shown in Table 9.6 , three factors were extracted from the 18 scale items of
consumerism. Six scale items were loaded on the first and second factor, respec-
tively, and five scale items on the third factor. Although each scale item loaded on
each factor connotes a different meaning, when the scale items loaded on each
factor are synthesized, their overall meaning are specified to represent Struc-
tural Consumerism (factor 1), Pleasure-Seeking Consumerism (factor 2), and
Voluntary Consumerism (factor 3). Structural Consumerism is meant by a consum-
erism caused by a structured cultural ethos, while Voluntary Consumerism is meant
 
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