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and the given utility matrix. The process converges to a local optimum, although to have a good chance of obtaining
a global optimum we must either repeat the process from many starting matrices, or search from the starting point in
many different ways.
The NetFlix Challenge : An important driver of research into recommendation systems was the NetFlix challenge. A
prize of $1,000,000 was offered for a contestant who could produce an algorithm that was 10% better than NetFlix's
own algorithm at predicting movie ratings by users. The prize was awarded in Sept., 2009.
9.7 References for Chapter 9
[ 1 ] is a survey of recommendation systems as of 2005. The argument regarding the import-
ance of the long tail in on-line systems is from [ 2 ] , which was expanded into a topic [ 3 ] .
[ 8 ] discusses the use of computer games to extract tags for items.
See [ 5 ] for a discussion of item-item similarity and how Amazon designed its
collaborative-filtering algorithm for product recommendations.
There are three papers describing the three algorithms that, in combination, won the
NetFlix challenge. They are [ 4 ] , [ 6 ] , and [ 7 ] .
[1] G. Adomavicius and A. Tuzhilin, “Towards the next generation of recommender systems: a survey of the state-
of-the-art and possible extensions,” IEEE Trans. on Data and Knowledge Engineering 17 :6, pp. 734-749, 2005.
[2] C. Anderson,
http://www.wired.com/wired/archive/12.10/tail.html
2004.
[3] C. Anderson, The Long Tail: Why the Future of Business is Selling Less of More , Hyperion Books, New York,
2006.
[4] Y. Koren, “The BellKor solution to the Netflix grand prize,”
www.netflixprize.com/assets/GrandPr-
ize2009_BPC_BellKor.pdf
2009.
[5] G. Linden, B. Smith, and J. York, “Amazon.com recommendations: item-to-item collaborative filtering,” Internet
Computing 7 :1, pp. 76-80, 2003.
[6] M. Piotte and M. Chabbert, ”The Pragmatic Theory solution to the Netflix grand prize,”
www.netflixprize.com/assets/GrandPr-
ize2009_BPC_PragmaticTheory.pdf
2009.
[7] A. Toscher, M. Jahrer, and R. Bell, “The BigChaos solution to the Netflix grand prize,”
www.netflixprize.com/assets/GrandPr-
ize2009_BPC_BigChaos.pdf
2009.
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