The Role of Information Technology in Product Development: An Introduction - Information Technology and Product Development - page 13

virtual embeddedness is a good complementary vehicle to modularity in the man-
agement of product development among CoPS firms. The chapter concludes with a
discussion of the important implications for future research in this area.
In the concluding chapter, Chapter 10, Satish Nambisan draws on the issues dis-
cussed in the different chapters and outlines an agenda for future research on IT
and product/service development. It is evident that much of the focus is needed
on understanding how IT can be intertwined with the structure and the processes
that underlie the dominant innovation model of the future, namely, collaborative
or network-centric innovation. This will require bringing together concepts and
insights from different theoretical areas and perspectives to explain how varied
IT capabilities may enhance the nature and process of collaborative innovation.
A second emphasis of future research should be on the role of IT in increasing
the rigor and discipline of product and service innovation. The different issues
that fall within these two themes present a challenging but rewarding agenda for
future research - one that could help redefine the role of IT in product and service
innovation.
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