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5.5.4 Alignment of Executive Expectations and Costs
As mentioned throughout this chapter, there is disbelief among executives regard-
ing the risk, duration, and cost of PLM implementations. There are many sources
for this disconnect with the executives: vendor sales pitches; insufficient executive
involvement; general lack of understanding (or misunderstanding) of the complex-
ity of PLM implementations are all good examples. Future research should examine
these and other factors that shape the extent of misalignment and also identify prac-
tices that could bridge the gap between executive expectations and project manager's
expectations regarding PLM project cost and time.
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