Travel Reference
In-Depth Information
Age
Age
80
80
Old age
Mature and free (post-family)
60
60
Parents
40
40
Young adult (pre-family)
20
20
Teenager
Childhood
0
0
1960
2006
2020
Figure 3.8
Age compression: changing age range characterising each of six life-stages.
Source
: Future Foundation
enough for their taste. Producers of make-up, clothes, toiletries, electronics,
food and drink, music and games treat children as a current 'market'. At the
retail level, such outlets as video arcades, shopping centres, restaurants and
cinemas also recognise that tweens are an important segment, with money
to spend.
So, What Does All This Mean For Tourism Businesses?
The previous section discussed the core trends that are shaping families
and society from a demographic perspective. The next section addresses
the more practical implications for businesses that these demographic and
societal changes bring to family tourism.
