Travel Reference
In-Depth Information
Social connectedness
Social identity
Family time
Post-holiday
Own interests
Change of routine
Conceptual framework
for inclusive
familial perspective
On holiday
Freedom from family
responsibility
Pre-holiday
Lack of
understanding of
father's role in
family tourism
Own time
Compromise
Lack of
understanding of
children's role in
family tourism
Gender
Cooperation
Group dynamics
Generation
Con
ict
Figure 12.4
Conceptual map of inclusion of fathers, children and the whole family group
it emerged that a balance is needed between an overt emphasis on family
time based on social connectedness and freedom from family responsibilities
based on pursuing all family members' own interests.
Chapter 6 - VFR Travel
Despite the decade-long trend in declining domestic holidays in Australia,
this chapter argued that the proportion of people undertaking VFR travel
has increased in the majority of destinations in Victoria. This supports
the notion that the VFR market may be an appropriate choice to assist
in 'buffering' against economic downturns, especially when coupled with
natural disasters and a strong exchange rate. The conceptual map (Figure
12.5) highlights that destinations may need to consider developing VFR
strategies such as marketing to 'Aunt Betty' or local hosts, particularly with
recessionary conditions, increased social media exposure and greater avail-
ability of international travel options. The key contribution was outlining
the long-term robustness of the VFR market, as not only is reconnecting
with family and friends socially important but also people will always
travel to reconnect. In addition, VFR will have a growing role in terms of
migration and possibly inbound international travel to Australia. Further
