Investigating the ‘Family Life Cycle’ Model in Tourism - Family Tourism - page 169

the right message to their markets. If in four conservative regional com-
munities 20% of the tourists are essentially 'forgotten', this has considerable
implications both for regions with broader markets and for the future.
Further research examining this issue in more detail would add greatly to
the limited literature in this field as well as offering practical benefits to
tourism operators globally.
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