Travel Reference
In-Depth Information
Table 11.5
An extended range of FLC stages
FLC stage
Young singles (less than 35 years old
Young couples (no children) (female less than 35 years old)
Gay couple (no children)
Gay couple (with children)
Older couple (no children) (female 35+ years of age)
Older retired couple (no children from current marriage)
Age-gap couple (children from current relationship, with or without children from
previous relationship)
Age-gap couple (no children from current relationship, with or without children from
previous relationship)
Older divorced single (no children)
Single parent (children still at home)
Older single (never been married, no children) (35+ years old)
Couple with pre-school children (youngest child not at school)
Couple with school-aged children (youngest child at school)
Couple with older children (all children finished school)
Empty nest I (still working, children lef t home)
Empty nest II (retired, children lef t home)
Widower (widower who is not working and partner is deceased)
Widower (still working)
the number of full-nest stages. Whether the simplification is considered
problematic for marketers is yet to be examined.
In the present research, despite expanding the traditional FLC to incor-
porate more stages - 13 stages - 9.2% of respondents still ended up in an
'other ' category, which opened up several additional further stages. Thus,
it can be said that the 13 stages used as a framework for this research was
insufficient. A possible range of stages that can be considered more inclusive
is set out in Table 11.5.
Historically, more accurate (and complicated) depictions of the range
of stages today's individual may go through have not been popular. More
