The Stress of the Family Holiday - Family Tourism - page 121

online). There is a need for operators to be made aware of the findings from
this study. In many cases the cause of stress arose from small expenses in
terms of the cost of fitting out an apartment. At times the frustrations
developed from the simplest things missing, such as cheap drying racks for
clothes or window blinds.
This study has added to the literature exploring family holidays and
has shown that families' reasons for taking holidays differ from those of
general holidaying individuals. As a result, operators specifically targeting
families as their market need to be mindful of their specific needs, in order
to ensure the holiday experience is a positive one, which may also increase
repeat visitation.
This study was limited by its small sample size and, as such, further
research to explore these issues with a larger sample would add to our
understanding of stress factors for families on holiday.
Acknowledgement
The authors would like to acknowledge the contribution by Dr Mary Hollick
to this research.
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