Information Technology Reference
In-Depth Information
Ta b l e 1 .
Number of spatial versus narrative words (verbs and adverbs) for the with
A&F and the without A&F groups.
No of words
in total
No of spa-
tial words
No
of
No
of
Ratio
of
narrative
words
narrative
and spatial
words
spatial
versus
narrative
number of
words
With A&F
4088
108
234
342
32%
vs.
68%
Without
A&F
6402
204
252
456
45%
vs.
55%
Total
10490
312
486
798
interest in the contents of the web pages. The surfing quickly turned into fear
of what Agneta & Frida would say next.
The ladies enlighten the atmosphere. Nice with some company so one does
not become completely stiff and dry.
33% of the subjects found that Agneta & Frida often stole attention from the
information in the web pages, which may indicate that as many as 2/3 in fact
managed to incorporate them into their web browsing experience. 77% of the
subjects agreed with the statement “It felt good to have two ladies to browse
with”. Some users on the other hand, got quite irritated and felt that Agneta &
Frida got in their way. The question “Characters beneath the browser disturb
me when I search for information” rendered the result that 22% were often
disturbed, 33% were sometimes disturbed, while 44% were never or almost
never disturbed.
Web cont ent recal l
There was no difference between the two groups in terms of how much they
remembered of the web pages. Out of the 38 randomly selected test pages, the
withA&F group remembered 88% of the pages they had seen, while the with-
outA&F remembered 89%. Subjects were able to accurately recall the com-
ments Agneta & Frida had made at particular pages. It seems like Agneta &
Frida failed to create the context needed to better tie the different sites in the
space together into one coherent narrative experience.
