Information Technology Reference
In-Depth Information
Agneta and Frida's comments also encouraged some users to negotiate with
web information and web design in ways they would probably not have done
otherwise:
Yes, one of the pages. . . contained two iron knuckles, that I remember from
the [. . .] first reaction I got when I entered the page. These two - Agneta and
Frida - commented that dark blue text on top of black background is a 'no
no', and that, I thought, was not the worst problem with the web page. I mean,
dark blue text on top of a black background, that is at least possible to read,
but the text on the rest of the page was white text with iron knuckles behind
and that was completely unreadable.
(Subject 7)
Metaphor analysis
Here is an example of a spatial coding of one of the interviews (translated from
Swedish):
Ihavesurfedon the Internet and I came into a site that dealt with independent
movies and there were all sorts of weird places. Oh, and among other things
something from Canada, but unfortunately one had to download so much
there soIgaveupthatpageand went away from there . Eh... then there were
some different eh film companies and such.
An example of narrative coding of the same text:
I have surfed on the Internet and I came into a site that dealt with independent
movies and there were all sorts of weird places. Oh, and among other things
something from Canada, but unfortunately one had to download so much in
there so Igaveup that page and went away from there. Eh... then there were
some different eh film companies and such.
The metaphor analysis revealed that the withA&F group tended to talk about
their experience in terms of narrative verbs and adverbs (68% narrative), while
the withoutA&F group used more spatial verbs and adverbs (only 45% nar-
rative) - cf. table 1. The difference between the conditions is statistically sig-
nificant (Mann-Whitney: p>0.95). 3 This seemed to indicate that users actually
merged the narrative and the spatial into one.
Being disturbed
None of our subjects were indifferent to Agneta & Frida. They raised strong
emotions, both positive and negative:
The animated characters were extremely disturbing and distracted me com-
pletely with the effect that I could not concentrate on the browsing and lost
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