Travel Reference
In-Depth Information
CHAPTER 3
AUTHENTICITY AND ECOCULTURAL
TOURISM DEVELOPMENT IN
KAZAKHSTAN: POTENTIAL AND
CHALLENGES
GUILLAUME TIBERGHIEN, VLADIMIR GARKAVENKO,
and SIMON MILNE
CONTENTS
Introduction ............................................................................................. 42
Authenticity Concepts and Definitions ................................................... 43
Ecocultural Tourism, Country Branding and Sense of Place in
Kazakhstan .............................................................................................. 47
Authenticity and Sustainable Ecocultural Tourism
Development in Kazakhstan .................................................................. 49
'Kyzylarai' Ecocultural Tour, Central Kazakhstan ................................. 51
Research Methodology ........................................................................... 52
Research Findings ................................................................................... 53
Stakeholder's Perception of Authenticity as a Marketing Tool
for Ecocultural Tourism Attractions and Destinations ............................ 56
Stakeholder's Perceptions of Authenticity to Enhance
Sustainable Ecocultural Product Development ....................................... 58
Conclusion .............................................................................................. 60
Keywords ................................................................................................ 61
References ............................................................................................... 61
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