COMPETITIVENESS OF TOURISM INDUSTRY IN KAZAKHSTAN - Tourism in Central Asia: Cultural Potential and Challenges - page 37

• increase the investment attractiveness of the tourism industry; pro-
mote the image of the country at the regional and international level;
create professionally designed brochures, catalogs, maps and oth-
er tourism materials for domestic and international tourists; create
informative three-lingual tourism organizations' websites with ef-
ficient “highways” via links that allow the users to obtain all the
information they need; and
• provide financial support to entrepreneurs to develop tourism clus-
ters not only in big cities but also in rural areas, which have great
tourism potential, especially in authentic cultural-cognitive tourism.

NOTES

1 http://www.unwto.org/facts/menu.html accessed on November 2, 2012.
2 http://www.euromonitor.com/travel-and-tourism-in-kazakhstan/report accessed on Oc-
tober 28, 2012.
3 http://www.kursiv.kz/ accessed on November 22, 2012.
4 http://www.weforum.org/ttcr08browse/index.html accessed on March 9, 2009.
5 Almaty City Business Directory Online. Accessed on July 29, 2011 at http://www.in-
fokz.com/base/eng/index.php?type=firms&sscd=256&p=13.
6 http://reports.weforum.org/global-competitiveness-2011-2012/
7 K azakhstan President Nursultan Nazarbayev's State of the Nation Address, March 6,
2009, available at www.akorda.kz/en
8 http://www.inform.kz/eng/article/2497736 accessed 26 September 2012
9 Kazakhstanskaya Pravda (2012), May 23 (national newspaper)

KEYWORDS

• Cluster theory

• Competitiveness

• Kazakhstan

• Longitudinal study

• Tourism

REFERENCES

Almaty City Business Directory Online. Accessed on July 29, 2011 at http://www.infokz.com/
base/eng/index.php?type=firms&sscd=256&p=13