Travel Reference
In-Depth Information
The nine tourism sustainable investment factors were also analyzed
to delineate the underlying dimensions of sustainable investment consid-
eration and resulted in two factors, which accounted for almost 61.5%
of the total variance in tourism sustainable investment (Table 3). The
overall significance of the correlation matrix was 0.00, with a Barlett test
sphericity value of 212.5. The Kaiser-Meyer-Olkin value was 0.714.
All retained factors had an Eigen-value greater than 1 and all factor load-
ings were greater than 0.60 with the exception of one item—“adequate
tourism legal system” with a loading value of 0.40. The two factors were
identified as “Positive investment conditions for sustainability,” and “At-
tractive investment cost.” The positive investment conditions for the sus-
tainability factor was almost 40% of the total variance with a reliability
coefficient of Cronbach's-a 0.774. The Attractive investment cost fac-
tor was almost 22% of the total variance with a reliability coefficient of
Cronbach's-a 0.791. Combined, these two factors accounted for almost
62% of the variance in tourism sustainable investment variables.
The study also compared the seven delineated factor groupings of
general investment, specific tourism investment, and sustainability in-
vestment consideration variables with respect to three descriptive ques-
tions: (1) type of business area—direct tourism related vs. indirect or
nontourism-related areas of business; (2) whether or not, the selected
companies already had some investment or business activities in the four
CAS countries; and (3) if the ones that did not have business activities
in the four countries of the CAS whether they would consider mak-
ing an investment there. The study used an independent t-test to do
the comparisons. Table 4 presents the results of the t-test analyzes with
mean scores, associated t-values and significant levels.
TABLE 1
Factor analysis of the general investment consideration factors.
Investment consideration
Factor
loading
Eigenvalue
Explained
variance
Reliability
coefficient
Factor 1: General market
condition
Conditions for entering the
market
0.855
3.024
39.10%
0.886
Fiscal regime (tax, incen-
tives, etc.)
0.755
Search WWH ::
Custom Search