Travel Reference
In-Depth Information
TABLE 4
Destinations and ICT adoption.
ICT adoption
Status
Websites
Only in big cities. Small towns and local communities do
not have websites and very often Internet access
ICT perception
Variable
Overall ICT adoption
Variable
Regarding airlines—the national carrier Air Astana has a monopoly on
flights in sectors through Asia. 51% of its shares belong to the state and
49% belongs to the BAE Systems in Great Britain. It has 3000 employees,
including 100 flight staff; it has 21 aircraft. Air Astana sells tickets through
its call centers and own travel agencies as well as through its website. It
also has distributor agreements with some major travel agencies. Other
companies such as Sayakhat offered (ceased operations in 2005) and Scat
offers charter flights. Smaller airlines also exist, serving mainly private
clients. Kazakhstan's airlines follow the international tendency in terms
of ICT adoption. Data on airlines ICT adoption is summarized in Table 5.
TABLE 5
ICT adoption by Kazakhstan airlines.
ICT adoption
Status
Connection to global systems
GDS, CRS
Internet use
High B2B, only 2% ticketing on-line, strong web
presence
ICT perception
Necessary tool
Overall ICT adoption
Very high
ICT ADOPTION BY KAZAKHSTAN CONSUMERS
Tourism is a dynamic system that must respond quickly to significant
environmental changes. Those changes in the international travel market
have been introduced by ICTs, which have had an impact not only on
suppliers but also on consumers. A new more knowledgeable and sophis-
ticated consumer is emerging who is familiar and comfortable with new
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